Magnetically Attract
The Best Customers
By Becoming a
Community Hub
With Guest Expert, Lisbeth Calandrino
Author, Industry Trainer, FCNews Columnist
Amazon has created huge disruption in retail by making it easy to buy virtually anything online, and they are now expanding into brick-and-mortar.  Box stores have poured hundreds of millions of dollars into advertising to create brand awareness.  It can seem hopeless for flooring retailers.

However, as a small retailer, you have advantages the big boys don’t.  By using the right strategies you can out-manuever the big players and run circles around them.  During this webinar Lisbeth will reveal one such strategy: how to transform your business into a community hub.  You’ll learn how this strategy will totally differentiate your business, and attract a steady stream of referral partners—as well as customers who are predisposed to buy from you—without spending a fortune on advertising. 
Topics to be covered:

What a community hub is, and how becoming one will attract customers inexpensively, and recession-proof your business. 

Strategies to make your store an icon in your community.

How to get a steady-stream of customers, community leaders, business owners and referral partners to spend time at your store every single day, even when you’re not there. 
How to create total top of mind awareness throughout your market area WITHOUT advertising flooring. 
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Thursday, Nov. 9, 2017
4:00PM Eastern Time
🕒 1:00PM Pacific (Los Angeles)
🕒 2:00PM Mountain (Denver)
🕒 3:00PM Central (Chicago)
Lisbeth Calandrino
Lisbeth Calandrino is an in-demand speaker and trainer for the flooring industry.  Her column, LisBiz Strategies, appears in every issue of FCNews.  She a regularly featured speaker at major industry events, including Surfaces.  And she is the author of several books, including “Red Hot Customer Service.” Lisbeth opened 7 carpet and furniture stores with her partners in NYC and upstate New York, and helped build the businesses to over $10 Million in revenue.