Protect Yourself From Unfair Claims
With Guest Expert, Jeffrey King
General Counsel for the World Floor Covering Association
Thursday, 4/26/18
4:00PM Eastern Time
🕒 1:00PM Pacific (Los Angeles)
🕒 2:00PM Mountain (Denver)
🕒 3:00PM Central (Chicago)


This 60-minute webinar could save you thousands of dollars in legal costs, as well as stress, hassle and heartache.  Register now and protect yourself and your business.   


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If you sell floors, you will inevitably have complaints. 

Some will be buyer’s remorse; some will be product/material defects; some may be the construction conditions; others will be design problems; some may be installation defects and some will be legitimate. The fact is that YOU WILL BE BLAMED FOR ALL OF THEM.  But you should NEVER have to pay for an unfair claim. 

The good news is that by knowing a few simple strategies, you can protect yourself.  Jeff King is back as our guest expert for the upcoming Marketing Mastery Webinar, and he will provide the basic information needed to understand your obligations and suggest practical steps every retailer needs to take to minimize its risk of being held liable for flooring defect claims. 

Topics Jeff will cover include:
The single most important step dealers can take to mimimize claims that are not their fault. 
How the courts view you as a flooring retailer, and how this affects you legally.
When to say NO to a customer! Why following the credo “the customer is always right” can create a claims liability.
Why knowing your rights and obligations can help keep you out of hot water.
The 3 “implied warranties,” and how they can come back to bite you if you’re not aware of them.
Real-life case studies.
Lots of time devoted to Q&A.  Bring your claims questions and get them answered on the spot.  
Jeffrey King has over 40 years of experience in advising on and litigating complex lawsuits, with a focus on construction, contracts, employment, antitrust, and intellectual property and has recovered over $300 million for government contract underpayments. He regularly advises clients on employment, contract, construction, corporate, and antitrust issues. He serves as general counsel for the WFCA and other trade associations, where his duties include overseeing the legislative and regulatory program.