Your customers are among Instagram's 500 million active daily users. They're busily liking photos (to the tune of more than 4.2 billion per day), including images shared by more than 71% of U.S. brands (yes, that includes your competitors!).

Where's your business in the Insta-mix?

Join us to learn how to turn your Instagram account into a customer connection and sales conversion tool.

Prepare to take notes as Irene addresses practical tips on creating the most beneficial and engaging images and content possible, capturing more attention to your posts, and integrating e-commerce strategies that compel customers to take action—even if you don’t sell online (yes, you read that correctly).

Irene Williams has spent much of her 25-year career leading PR, marketing, and social media for companies in the tile, flooring, interiors, and building product industries. She’s owner-principal of Msg2Mkt, LLC, a full-service digital marketing and PR firm she launched in 2010.

In addition to client work, Irene is a writer and speaker, sharing her knowledge of the “digital-social-mobile marketplace” with businesses and trade associations. She’s the monthly digital marketing columnist for Floor Trends Magazine and speaks at national conferences such as NeoCon, TISE, Total Solutions Plus, and Coverings, as well as regional events. She’s creator of @TileTuesday, a popular Instagram account with 35K+ followers focused on the love of tile design. She serves on the marketing committee of the Tile Council of North America.