Master Class:
Increase Your Sales By 33% In 30 Days

With Guest Expert Tom Jennings, WFCA Vice President, Professional Development

Thursday, 6/28/18
4:00PM Eastern Time
🕒 1:00PM Pacific (Los Angeles)
🕒 2:00PM Mountain (Denver)
🕒 3:00PM Central (Chicago)


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Statistics show that if 10 people walk into a flooring showroom, the average dealer only closes 3 of them.  That’s dismal.  Dealers are spending a fortune in advertising to get people to call or visit their store, but 70% of that money is wasted.  If you only improved your close ratio to 4 out of 10 you’d increase your revenue by 33% without spending another dime in advertising.  Many dealers don’t need more door swings to make a lot more money.  You can transform your revenue simply by closing more of the walk-ins you already have.  It’s the FASTEST way to increase your revenue without spending a fortune on advertising.  

That’s why we’ve invited Tom Jennings to teach this master class on quickly increasing your closed sale ratios.  Tom has over 40 years of experience in the flooring industry, has run his own highly successful dealerships, and is an in-demand speaker and trainer.  This is your opportunity to learn from a master sales-closer from the comfort of your home or office, and have your sales team attend. 

Topics Tom will cover include:

The 5 levels of customers, and how understanding this will enable you to turn mere “customers” into “raving fans” for your store, sending you an ongoing stream of referrals.  
Strategies that will create total differentiation from your competitors and the box stores, and make you the obvious choice.
The “test for reaction” strategy, and how this allows you to quickly zero in on your customers hot buttons and prompt her to buy.
How to forever get away from “cheap price” selling, and command margins of 40% and above.
How to quickly position yourself as a trusted authority
The two critical parts of the sales process.  Most dealers get these wrong.  If you’re losing too many sales to competitors there’s a good chance a problem with one or both of these.  Fix them and your sales will automatically go up.  (Controlling the entrance and the exit.)    

The strategies revealed in this 60-minute webinar can generate hundreds-of-thousands of dollars for your business.  Register now, and be sure to have your sales team attend.     

Tom Jennings, WFCA’s Vice President of Professional Development, is a lifelong member of the flooring industry. He was literally born into his family’s retail business, which he sold in 2006. He has since served the industry in numerous capacities, primarily as an educator and speaker.