Free Webinar for Dealers

The Six Leaks Bleeding Your Ad Budget Dry

How to fix it without spending another dime on ads

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This Should Keep You Up At Night

Last month you paid for a customer who was ready to buy. Today that customer is standing in a competitor's showroom.

You will never know it happened. Nothing showed up as a loss. No report flagged it. The money just never arrived, and you went on with your week.

That's not a lead problem. That's a leak. And there are six of them, every one bleeding customers you already paid for straight into your competitor's cash register, week after week, while you keep paying to replace them.

My guest expert is Anthony Milia, president of Milia Marketing. Anthony doesn't guess. He audits. Real numbers, real recorded calls, and the exact spots where the money walks out the back door. Most businesses have all six leaks. Most owners would never guess which one is doing the most damage.

In this webinar you'll discover:
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  • Where your money actually disappears, backed by real audit data from real shops.​​​​​​​
  • The six conversion leaks, what each one costs you, and which one is doing the most damage.​​​​​​​
  • The simple twenty-minute test that tells you whether your business is leaking, and why the biggest brands in the country run it on themselves constantly.
  • What your customers are telling you on the phone that nobody is writing down.
  • Fixes you can put in place this week, without hiring anybody and without spending another dime on ads
  • You can keep buying more leads. Or you can fix what's already broken and watch the same ad spend start producing more sales.

Date: Thursday, October 8th 
Time: 4:00 ET (1:00 PT, 2:00 MT, 3:00 CT)

About Our Presenter

Anthony Milia is the President of Milia Marketing, a firm that works exclusively within the Surfaces Industry.

Anthony is a best-selling author of Marketing Magnifier and a regular speaker at industry events including TISE, KBIS, ISFA, NSI, Rockheads, and the Artisan Group. Anthony developed the Revenue Engine and First 60 marketing frameworks used across the industry and leads industry-wide initiatives to level up the industry together.

 Your Hosts 

Ken Ryan
Senior Editor, Floor Covering News

Ken Ryan has been covering the flooring industry for nearly 20 years.  Before that Ken covered a wide range of industries including consumer electronics, private equity, hospitality and sports. What separates the flooring industry from all others, in Ken's view, is the people. They are the best of the best.

Jim Armstrong
President, Armstrong Marketing Systems

Jim is an internationally known trainer and coach for flooring dealers, and the Founder and President of Armstrong Marketing Systems, which provides Fractional Chief Marketing Officer leadership for flooring companies. He’s the Marketing Mastery columnist for FCNews, and produces and co-hosts the FCNews Marketing Mastery Webinars, and co-hosts the Roomvo University Webinar series.

Jim has spoken at major flooring industry events, including TISE, Coverings, and Domotex, and is the author of three flooring industry books, including How Floor Dealers can Beat the Boxes and Escape the Cheap Price Rat Race of Doom Forever.
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