There’s zero differentiation! Everyone just blends in. And when there’s no differentiation, how does a prospect choose one floor dealer over another? On price.
That’s why we’re doing something a little different for this month’s webinar. We’re bringing in Todd Callaway, the former Director of Retail Strategy for Shaw and the Shaw Flooring Network, and Founder of CallaCom, to conduct a workshop on How To Stand Out In A Mediocre World.
In this workshop Todd is going to take you through a step by step process for creating differentiation.