Selling hardwood can be a lucrative part of your flooring business. However, there are common misconceptions and mistakes that cause many dealers to miss out on these sales, and as a result leave thousands of dollars on the table. That’s why we’ve invited Michael Martin to be our guest expert.

Topics we'll cover...

Two-thirds of homeowners say they want hardwood for their dream home. You’ll learn how to capitalize on this, and close more wood sales.

A single mistake made by sales people that causes you to miss out on hardwood sales that are rightfully yours. Correct this one mistake and you’ll immediately begin selling more hardwood.

8 key benefits of hardwood you can use to educate customers on why they should consider it as an option.

Hardwood trends. You’ll learn what colors and sizes are most popular right now.

ABOUT OUR GUEST EXPERT

Michael Martin is the President & CEO of the National Wood Flooring Association, a not-for-profit trade association serving more than 3,300 wood flooring companies worldwide.

Since joining the NWFA in 2011, Martin orchestrated rebuilding the association’s annual Wood Flooring Expo, recognized as one of the 50 Fastest-Growing Shows by Trade Show Executive magazine for four consecutive years.

Martin was named a Top Association CEO by CEO Update, selected based on results for his advocacy efforts, leadership ability, building a positive workplace, raising the organization’s profile, managing crisis, and advancing the organization’s programs. He also serves on several not-for-profit Boards.