Tap The Hidden Goldmine of Negotiated Commercial Flooring
With Guest Expert Steve Hillis
Founder & CEO, Empower Partners
Thursday, 10/17/19
4:00PM Eastern Time

đź•’ 1:00PM Pacific (Los Angeles)
đź•’ 2:00PM Mountain (Denver)
đź•’ 3:00PM Central (Chicago)


We hate spam, too and we'll keep your information private!  By registering, you are giving Flooring Success Systems & FCNews permission to contact you via email to send you periodic information.


Most dealers believe you have two choices when it comes to commercial flooring:  Main Street commercial, and huge GC bid projects.   Most flooring retailers will take Main Street jobs because they are not much larger or more complex than residential, and the margins are generally decent. However, most retailers generally avoid big GC projects because they come with big challenges and high risk, including extremely low margins, gigantic outlays of capital for materials (often into the hundreds-of-thousands of dollars), and you often don’t get paid until 90-120 days after the job is completed.   If a GC fails to make payment, it can easily put the smaller dealer out of business.    

HOWEVER, there is a third category of commercial that is low risk, and can be very lucrative.  It’s called negotiated commercial.  My guest Steve Hillis is a commercial flooring industry veteran who owned his own commercial flooring business.  He is an expert on this segment of the industry, and has held senior level positions with Mohawk, Tandus, Milliken and Beaulieu.

You Will Learn...
What negotiated commercial is, and how it can benefit your retail business.
How Steve’s $12 Million commercial flooring business generated average margins of 45%
How incorporating negotiated commercial into your dealership helps protect you against recessions.
Everything you need to know to get started.

Steve Hillis is the CEO of Empower Partners, LLC and has 36 years’ experience as a leader in the flooring industry. Steve is the author of the upcoming book, “Listening to your customers” and a frequent speaker at flooring industry events like Neocon, Georgia Manufacturing Association and other industry events.