Floor dealers are failing to stand out from their competition. Why? Because their messaging is all the same. Look at any flooring marketing, online or offline, and what you’ll see is their business name, a list of their products and contact information.
There’s zero differentiation! Everyone just blends in. And when there’s no differentiation, how does a prospect choose one floor dealer over another? On price.
That’s why we’re doing something a little different for this month’s webinar. We’re bringing in Todd Callaway, the former Director of Retail Strategy for Shaw and the Shaw Flooring Network, and Founder of CallaCom, to conduct a workshop on How To Stand Out In A Mediocre World.
In this workshop Todd is going to take you through a step by step process for creating differentiation.
